How We Started
The 46-year old company at Circuit Road is a complete One-Stop Center for automobile services and products. Apart from providing the usual car accessory shop services like audio, alarm, air freshener,wipers …, Sung Beng is also reputed for its performance pickup power upgrades with fuel efficiency & ECU tuning, air-con service/repair, aesthetic enhancements and in-car entertainment installations. Including miscellaneous services like 24 hours towing, breakdown/accident claim/repair/engine overhaul, computer troubleshoot diagnostic scan, spray painting, grooming and car sales & rentals. You name it, Sung Beng specialists probably would have got it!
Founded in 1969 in Sims Avenue as Sung Beng Auto Trading by Mr Tan San Beng, who only started into car accessories. Since 2009, with more new products and services under one roof, SBA have fulfilled long-cherished dream of making Sung Beng Automotive One Stop Solution Center.
Mr. Frankie Tan the son of the late founder Mr. Tan San Beng is now the Managing Director of the Company. Having fulfilled his father’s dream, and with his parents’ exemplary conduct before him, the ‘never-say-die’ entrepreneur vowed, “To continue to deliver my passion with employees, our extended family, to provide excellence in service, quality goods & competitive pricing. And gradually diversify, to help future generations with an even stronger reputation.
Mr. Tan San Beng, Founder
“Never give up and take nothing for granted. Nothing is really impossible if you have to learn everything the hard way. And don’t ever forget your Roots. They will sustain you all throughout”.Tan San Beng